INDUSTRY
Publication
SCOPE
Creative Direction, Brand Development, Paid & Organic Advertising, Social Media Strategy, Campaign Design, Analytics, Illustration, Book Cover Design, Content Development
Creative Direction, Brand Development, Paid & Organic Advertising, Social Media Strategy, Campaign Design, Analytics, Illustration, Book Cover Design, Content Development
OBJECTIVE
Develop a cohesive visual identity and digital presence through integrated brand strategy, social media campaigns, paid advertising, and creative storytelling across multiple platforms and audience touch-points.
Develop a cohesive visual identity and digital presence through integrated brand strategy, social media campaigns, paid advertising, and creative storytelling across multiple platforms and audience touch-points.
RESULT
Built brand awareness and audience engagement through strategic creative direction, social media growth initiatives, paid and organic ad campaigns, and visually driven content systems optimized through performance monitoring and analytics.
Built brand awareness and audience engagement through strategic creative direction, social media growth initiatives, paid and organic ad campaigns, and visually driven content systems optimized through performance monitoring and analytics.
KEY CONTRIBUTIONS
• Led creative direction and brand development across social media, advertising, illustration, campaign design, and digital storytelling initiatives.
• Designed and managed paid and organic campaigns across Meta, Instagram, and Facebook including static ads, motion graphics, promotional content, and audience engagement strategies.
• Monitored campaign analytics and performance metrics including ROAS, CTR, CPC, conversions, and audience behavior to optimize creative effectiveness and ad performance.
• Developed social media presence, brand awareness strategies, and content systems focused on audience growth, consistency, and visual identity development.
• Created original illustrations, visual assets, and book cover artwork supporting brand storytelling, campaign visuals, and creative marketing initiatives.
