Industry: Appliance & Outdoor Grilling Products | B2B & B2C | Southern California
SCOPE
Art Direction, Brand Development, Video Production, 360 Campaigns, Packaging Design, Ecommerce, Retail POS, Trade Show Design, Product Marketing, Licensing, Consulting & Strategy
Art Direction, Brand Development, Video Production, 360 Campaigns, Packaging Design, Ecommerce, Retail POS, Trade Show Design, Product Marketing, Licensing, Consulting & Strategy
OBJECTIVE
Lead global creative direction and brand development for a high-end consumer appliance company while supporting retail expansion, product launches, licensed product lines, and integrated marketing initiatives across digital, retail, and experiential channels.
Lead global creative direction and brand development for a high-end consumer appliance company while supporting retail expansion, product launches, licensed product lines, and integrated marketing initiatives across digital, retail, and experiential channels.
RESULT
Developed cohesive visual systems and scalable marketing assets supporting major retail expansion into Lowe’s, Costco, and The Home Depot while establishing a unified brand presence across packaging, ecommerce, retail environments, trade shows, photography, video production, and international product marketing initiatives.
Developed cohesive visual systems and scalable marketing assets supporting major retail expansion into Lowe’s, Costco, and The Home Depot while establishing a unified brand presence across packaging, ecommerce, retail environments, trade shows, photography, video production, and international product marketing initiatives.
KEY CONTRIBUTIONS
• Instrumental in global creative direction and brand development, defining cohesive visual identity systems, product positioning, and integrated brand storytelling across all customer touchpoints.
• Directed creative expansion into major retail channels including Lowe’s, Costco, and The Home Depot, supporting licensed product lines, retail marketing initiatives, and large-scale commercial growth.
• Oversaw integrated creative production across packaging systems, ecommerce experiences, digital assets, retail POS, trade show environments, product marketing, and 360 campaign development to ensure high-impact brand consistency.
• Managed fast-paced product and brand iterations across United States, Mexico, Canada, Korea, and Japan markets, adapting visual systems and marketing assets to evolving product lines and retail trends.
• Led end-to-end content creation including lifestyle photography, video production, styling, campaign visuals, and multimedia storytelling to establish a unified visual language across exclusive retail channels.
• Worked cross-functionally with sales teams, product development, leadership, and manufacturing partners to align creative strategy with product launches, retail marketing objectives, and business growth initiatives.
• Contributed to consulting, strategy, licensing, vertical scaling initiatives, and long-term brand development supporting both retail expansion and evolving market positioning.
Exclusive Branding & Package Design
Client: The Bass Pro Shop
Costco Exclusive Product Video
Producer / Director & Editor / Motion Graphics
The Bass Pro Shop Exclusive Product Video
Producer / Director & Editor / Motion Graphics
LIFESTYLE PHOTOGRAPHY
Director, DP, Editor: Photoshoot and food styling direction with intended applications: packaging, marketing materials, web assets, e-com listings (photos by Baron Norris)
Director, DP, Editor: Photoshoot and food styling direction with intended applications: packaging, marketing materials, web assets, e-com listings (photos by Baron Norris)
Exclusive Branding & Package Design
Client: Include Costco
Exclusive Branding & Package Design
End Client: Costco & The Bass Pro Shop
