Industry: High-end LED Lighting Products | B2C & B2C | Southern California
nuwattproducts.com
nuwattproducts.com
SCOPE
Brand Development, Creative Operations, E-commerce Strategy, Paid Media, Amazon Storefronts, Email Marketing, Content Production, Photography, Video Production, Social Media, Cross-Department Campaign Development
Brand Development, Creative Operations, E-commerce Strategy, Paid Media, Amazon Storefronts, Email Marketing, Content Production, Photography, Video Production, Social Media, Cross-Department Campaign Development
OBJECTIVE
Build and lead NuWatt’s first internal creative department while re-imagining the company’s brand identity, e-commerce presence, and integrated marketing systems across digital, retail, and paid media channels.
Build and lead NuWatt’s first internal creative department while re-imagining the company’s brand identity, e-commerce presence, and integrated marketing systems across digital, retail, and paid media channels.
RESULT
Developed scalable creative operations, internal workflows, and cross-functional campaign systems that helped drive more than 200% gross sales growth within the first year while strengthening brand consistency, e-commerce performance, customer engagement, and digital market presence.
Developed scalable creative operations, internal workflows, and cross-functional campaign systems that helped drive more than 200% gross sales growth within the first year while strengthening brand consistency, e-commerce performance, customer engagement, and digital market presence.
KEY CONTRIBUTIONS
• Built and managed NuWatt’s first in-house creative department including internal processes, production workflows, remote staff, freelancers, and outside agency partnerships.
• Reimagined the NuWatt brand identity across website, Amazon storefronts, packaging, social media, paid advertising, photography, video, email marketing, and digital campaign systems.
• Worked closely with stakeholders, ecommerce specialists, and sales teams to align creative strategy with business goals, product trends, pricing fluctuations, and conversion performance.
• Led full-cycle campaign development across digital marketing initiatives including paid media planning, content strategy, copywriting, CTA development, production scheduling, deployment, and cross-department implementation.
• Designed and developed custom on-brand e-commerce experiences including the NuWatt website, Amazon storefront, A+ content systems, and performance-driven digital marketing assets.
• Managed analytics, KPI reporting, and A/B testing initiatives focused on improving ROAS, CTR, CPC, customer retention, paid media performance, and e-commerce conversion optimization.
• Directed in-house photography and video production including product styling, UGC campaigns, shorts, reels, static ads, and multimedia content creation across Meta, Google Ads, Amazon Promoted, YouTube, and social platforms.
• Developed audience engagement strategies through social media content systems, blog development, trend forecasting, copyrighting, and educational marketing initiatives.
• Provided team mentorship and creative leadership across departments while fostering a collaborative, positive, and growth-oriented creative culture throughout the organization.
"Building the NuWatt brand from scratch was one of my most rewarding projects to date — capturing the vision that the owners and I had for this high-end consumer LED product was "magic."
"What I love about building brands or re-imaging an existing brand is that I get tap into that inner creative, imaginative and curious energy we had as a child — and apply it to new technology and applications around the world as a professional."
Photoshoot / Design / Layout
E-Comm Product Listing Images
Design, illustration, photography, branding & identity development
Amazon Store Listing Graphics
Amazon Store | Spec Graphics
Amazon Store | Spec Graphics
Amazon Store | Spec Graphics
Amazon Store | Gallery Info-Graphic
Product & Animated Motion Graphic Videos / Social UGC Shorts
Social media paid ad | UGC video short for META
