SCOPE
Graphic Design, Surface Design, Packaging Design, Retail POS, Product Development, Tradeshow Design, Multimedia Content, Brand Development, Website Design, Photography Direction, Trend Forecasting
Graphic Design, Surface Design, Packaging Design, Retail POS, Product Development, Tradeshow Design, Multimedia Content, Brand Development, Website Design, Photography Direction, Trend Forecasting
OBJECTIVE
Develop integrated visual assets and brand systems supporting large-scale home goods and housewares manufacturing across licensed and in-house consumer brands within retail, ecommerce, print, and marketing environments.
Develop integrated visual assets and brand systems supporting large-scale home goods and housewares manufacturing across licensed and in-house consumer brands within retail, ecommerce, print, and marketing environments.
RESULT
Produced scalable marketing collateral, packaging systems, retail assets, multimedia content, and trend-driven brand development initiatives supporting nationally recognized consumer brands, retail partnerships, and evolving product lines across both B2B and B2C markets.
Produced scalable marketing collateral, packaging systems, retail assets, multimedia content, and trend-driven brand development initiatives supporting nationally recognized consumer brands, retail partnerships, and evolving product lines across both B2B and B2C markets.
KEY CONTRIBUTIONS
• Designed print, digital, packaging, retail POS, environmental graphics, tradeshow materials, and 2D / 3D visual assets supporting large-scale product marketing and retail initiatives.
• Developed on-brand creative content across both licensed and in-house brands including Gibson Elite, Coca-Cola, Martha Stewart, Isaac Mizrahi, Mr. Coffee, Sunbeam, Oster, Target, and additional national consumer brands.
• Created marketing collateral including product mailers, plan-o-grams, presentations, magazine advertisements, multimedia pitches, and sales support materials for internal teams and retail partners.
• Contributed to brand development, packaging concepts, logo systems, photography aesthetics, color stories, trend forecasting, and seasonal visual direction across multiple product categories and brand extensions.
• Designed, managed, and supported website initiatives including digital asset development, brand consistency, and ongoing content execution.
• Directed product photography, styling development, photo manipulation, and retouching to establish cohesive visual presentation standards across packaging, marketing, and ecommerce platforms.
• Collaborated closely with leadership, creative teams, and product development departments to support evolving product lines, retail launches, and trend-driven market positioning.
