AT A GLANCE
Developed a refreshed brand direction for The Red Chickz, extending the identity into a cohesive visual system across food packaging, print and digital collateral, apparel, and interior design concepts. The work explored a scalable color and icon system built around the restaurant’s Nashville hot chicken concept and multiple heat levels.
Developed a refreshed brand direction for The Red Chickz, extending the identity into a cohesive visual system across food packaging, print and digital collateral, apparel, and interior design concepts. The work explored a scalable color and icon system built around the restaurant’s Nashville hot chicken concept and multiple heat levels.
