AT A GLANCE
Developed a refreshed brand direction for The Red Chickz, extending the identity into a cohesive visual system across food packaging, print and digital collateral, apparel, and interior design concepts. The work explored a scalable color and icon system built around the restaurant’s Nashville hot chicken concept and multiple heat levels.
Developed a refreshed brand direction for The Red Chickz, extending the identity into a cohesive visual system across food packaging, print and digital collateral, apparel, and interior design concepts. The work explored a scalable color and icon system built around the restaurant’s Nashville hot chicken concept and multiple heat levels.
DISTINCTION POINTS
The Red Chickz was my first opportunity to apply my experience in food and beverage branding to a restaurant environment. I had designed packaging for retail food products—from bread and snacks to coffee—but a restaurant introduced a different challenge: extending the brand beyond the product and into the physical space and overall customer experience.
• Expanded the existing identity into a broader, cohesive brand system
• Developed a color and icon system around menu offerings and multiple heat levels
• Extended the visual language across food packaging, apparel, print, and digital collateral
• Explored interior and environmental concepts to carry the brand into the physical restaurant experience
TAKE A WAYThe Red Chickz was my first opportunity to apply my experience in food and beverage branding to a restaurant environment. I had designed packaging for retail food products—from bread and snacks to coffee—but a restaurant introduced a different challenge: extending the brand beyond the product and into the physical space and overall customer experience.
