AT A GLANCE
Developed the visual identity and marketing platform for Midnight Justice, translating a written novel into a visual world designed to engage readers while also positioning the property for potential film or series adaptation. After reading the novel twice, I developed the creative direction, character and environment concepts, and website experience that brought the story beyond the page.
DISTINCTION POINTS
DISTINCTION POINTS
• Translated a written novel into a cohesive visual identity and story world
• Developed character and environment concepts as pre-visualization for the property
• Designed and developed the website and CMS as both a reader experience and adaptation pitch platform
• Created pitch and marketing materials supporting the novel and its potential expansion into film or series
• Developed and managed Meta advertising campaigns, including creative, deployment, and performance analytics
• Provided ongoing brand, marketing, and creative consulting
TAKE A WAY
I’d hold this one until you give me the additional insight. The most interesting takeaway probably isn’t “I learned about book marketing”—it sounds more like this project taught you something about interpreting someone else’s written world and giving it a visual reality without losing the author’s original vision. I’d rather build that from what actually happened than manufacture the lesson.
TAKE A WAY
I’d hold this one until you give me the additional insight. The most interesting takeaway probably isn’t “I learned about book marketing”—it sounds more like this project taught you something about interpreting someone else’s written world and giving it a visual reality without losing the author’s original vision. I’d rather build that from what actually happened than manufacture the lesson.
WEEKLY RE-TARGETING ADS & STRATEGY / PLANNING + ANALYZED the MATRIX & CREATIVE PERFORMANCE
