AT A GLANCE
Founded in 2008, RDDG has been the creative studio behind much of my independent and contract work throughout my career. What started as DBA "Riley Dickens" slowly took on it's own meaning and presence. It began with illustration, graphic design, apparel, editorial, and digital projects, then expanded into motion, animation, content production, campaigns, and full brand development as both my experience and the needs of my clients grew.
Founded in 2008, RDDG has been the creative studio behind much of my independent and contract work throughout my career. What started as DBA "Riley Dickens" slowly took on it's own meaning and presence. It began with illustration, graphic design, apparel, editorial, and digital projects, then expanded into motion, animation, content production, campaigns, and full brand development as both my experience and the needs of my clients grew.
The philosophy has remained simple: take on interesting problems, understand them before trying to solve them, and never stop learning through the work. Every project is an opportunity to research, experiment, expand my capabilities, and bring the right people and disciplines together when the solution demands more than one skill set.
STRENGTHS
Creative Direction & Analytics | Brand Development | Technical Processes & Systems | 360° Campaigns |Integrated Marketing | Packaging & Retail | Info-Content Strategy | Photo & Video Direction | Motion & Animation | Mobile Applications | E-Commerce | Social Presence | Paid Media | Creative Operations | Team Building
STRENGTHS
Creative Direction & Analytics | Brand Development | Technical Processes & Systems | 360° Campaigns |Integrated Marketing | Packaging & Retail | Info-Content Strategy | Photo & Video Direction | Motion & Animation | Mobile Applications | E-Commerce | Social Presence | Paid Media | Creative Operations | Team Building
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A few
PROJECT SAMPLES
more details on request
PROJECT SAMPLES
more details on request
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NXR CULINARY SERIES / LOWE’S
OBJECTIVE
The challenge was creating a Lowe’s-exclusive product line that felt distinct while remaining clearly part of the NXR brand. I developed the Culinary Series name and identity, then built a visual system that could scale consistently from the initial sales pitch through photography, packaging, digital, product specification sheets and the in-store experience graphics.
The challenge was creating a Lowe’s-exclusive product line that felt distinct while remaining clearly part of the NXR brand. I developed the Culinary Series name and identity, then built a visual system that could scale consistently from the initial sales pitch through photography, packaging, digital, product specification sheets and the in-store experience graphics.
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BEATS BY Dr. DRE | LIVE NATION
PROJECT OBJECTIVE:
Created original "Beats by Dr. Dre" campaign artwork along side "Live Nation" for an upcoming marketing launch — balancing the brand’s urban roots with its premium product identity I hand illustrated the background and worked in high-quality photography. I provided a strong set of concepts to establish the art direction, of which we settled on the artwork below.
Created original "Beats by Dr. Dre" campaign artwork along side "Live Nation" for an upcoming marketing launch — balancing the brand’s urban roots with its premium product identity I hand illustrated the background and worked in high-quality photography. I provided a strong set of concepts to establish the art direction, of which we settled on the artwork below.
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PROJECT OBJECTIVE:
PAID SOCIAL MEDIA CAMPAIGN MANAGEMENT
• CTA + re-targeting strategy
• Campaign deployment, pacing + budget management
• KPI monitoring, performance analysis + creative optimization
WEBSITE DESIGN & CMS
• Back-end UI/UX structure
• Front-end visual design
• Pre-visualization + character pitch development
• Brand + campaign assets
• Graphic design + illustration
• PPT layout + presentation script
• Back-end UI/UX structure
• Front-end visual design
• Pre-visualization + character pitch development
• Brand + campaign assets
• Graphic design + illustration
• PPT layout + presentation script
PAID SOCIAL MEDIA CAMPAIGN MANAGEMENT
• CTA + re-targeting strategy
• Campaign deployment, pacing + budget management
• KPI monitoring, performance analysis + creative optimization
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SOCIAL CAMPAIGNS | META & GOOGLE
PROJECT OBJECTIVE:
Develop a multi-level book release campaign that is built to tell a story & promote the multiple ways to purchase (audio books, ebook, print).
Develop a multi-level book release campaign that is built to tell a story & promote the multiple ways to purchase (audio books, ebook, print).
ANALYTICS:
ROAS / CTR / CPC | A/B Testing | Custom & AI campaign strategies,
meta tags, keyword searches, demographic character profiles, daily KPI analysis
ROAS / CTR / CPC | A/B Testing | Custom & AI campaign strategies,
meta tags, keyword searches, demographic character profiles, daily KPI analysis
The Big House Series: Story of a Southern Family
Illustrated Book 2, 3, 4 & 5 + Paperback & Kindle Book Format
Illustrated Book 2, 3, 4 & 5 + Paperback & Kindle Book Format
