AT A GLANCE
Joined Gibson as a multidisciplinary designer working across both the Surface Design and Graphics departments, bridging traditional art, digital design, packaging, product development, and brand experience. Working in print and digital spaces building cohesive brand experiences for large retailers.
Joined Gibson as a multidisciplinary designer working across both the Surface Design and Graphics departments, bridging traditional art, digital design, packaging, product development, and brand experience. Working in print and digital spaces building cohesive brand experiences for large retailers.
CONTRIBUTIONS POINTS
• Brand lead and stewardship for major retailers and licensed brands including Target, Coca-Cola, Martha Stewart, Isaac Mizrahi, Mr. Coffee, Sunbeam, Nambé, and others.
• Rebranded Gibson Overseas and rebuilt its corporate website from the ground up, developing front- and back-end UI/UX, scalable product-page systems, and photography standards across 15+ categories and 15 in-house and licensed brands.
• Worked directly with product development, marketing, sales, and leadership to translate new product lines into retailer-ready creative across print, web, and mobile customer experiences.
• Led major tradeshow design initiatives with the VP of Creative and CEO, reworking annual booth experiences for Frankfurt, Las Vegas, and Miami.
• Deep experience in print production, packaging applications, and techniques across consumer product collateral.
• Developed packaging concepts in collaboration with the photography department, shaping styling, seasonal themes, and on-brand POS packaging systems.
• Led special projects exploring new creative technologies and higher-bandwidth customer experiences, primarily through video and animation for web and television.
TAKE A WAY
Gibson is where I really learned to become a multidisciplinary designer—combining traditional art, digital design, production, and emerging media for commercial use. I especially valued working on projects that pushed into new territory and experiencing the full concept-to-product process, from the earliest creative idea through production, presentation, and retail.
